EContent Downloads


Sponsored by Adobe

Before digital content, organizations effectively acted as content gatekeepers because distributing content required resources. They would send sales and marketing content to prospects and technical product content to customers. Now, the power relationship has changed. No longer does an organization control access to scarce information. Instead, content consumers hold the power. They choose what content they want to look at. This is the age of accountability. And organizations must respond.


Sponsored by Adobe

Channel proliferation, global/local balancing acts, and increasingly informed customers are just some of the challenges marketers and web content strategists face today. In this forest of new changes and demands, there’s a relatively easy win - aligning strategies and leveraging content from technical communication for marketing purposes.


Sponsored by Adobe

Channel proliferation, global/local balancing acts, and increasingly informed customers are just some of the challenges marketers and web content strategists face today. In this forest of new changes and demands, there’s a relatively easy win - aligning strategies and leveraging content from technical communication for marketing purposes.


Sponsored by Censhare

Advertising is one of the most challenging aspects of running a complex organization. Campaigns run both nationally and regionally, price differences vary depending on location, multiple cultures and languages result in variances that challenge most organizations.  Learn from this Case Study on what a company did to save money to their bottom line.  


Sponsored by Upland Software

Technology for customer self-service needs to do more than return a set of results from the knowledge base. It should provide answers in the context of the page a customer is already on, to increase the relevance of responses and reduce the time it takes for customers to solve their problems. It should also incorporate a community of your customers, giving them a way to answer one another’s questions.  Download this informative paper to learn more