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The Anatomy of the Content King: How to Plan, Create, and Measure Quality Content

It is a mistake to assume that content development is an assumed talent, or that it can be an afterthought in the digital marketing realm. Content strategy is more than writing for the web. There is a science and strategy behind developing quality content for web pages, blogs, advertisements and social media. And although every successful copywriter must have a foundation of basics writing skills, such as subject matter expertise, an engaging style and tone, and basic grammar usage, there is much more to being a content king.Read More >>

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Dark Data: Analyzing Unused and Ignored Information

During the great California gold rush, early prospectors sifted through rocks and streams in the hopes of finding a fortune. But bigger hauls were often claimed by going below the surface and digging deeply into mines, where a treasure trove of gold lay waiting to be unearthed. The gold rush may be ancient history, but there's still potential treasure to be tapped--and crises that can be prevented too-by companies that are willing to delve deep into their dark data.Read More >>

Making the Most of Digital Marketing on Social Platforms

The divide between the physical and digital world is diminishing very quickly. Consumers are constantly mobile and have various devices to cater to a "live-in-the-moment" type of world. As people become more mobile, the channels and ways of interactions are multiplying quickly. E-commerce capabilities available on third-party platforms such as Snapchat, Google, Pinterest and more allow brands to more easily have conversations in the consumers' own environment. It is no surprise that social platforms have become common marketing tools to reach the connected customer. But, not all social media platforms are alike, and neither should the marketing campaigns be that utilize them.Read More >>

Tools You'll Use: Charles Kelly, Lead Virtual Reality Engineer, Littlestar

The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done. In this month's installment, we talk to Charles Kelly, lead virtual reality engineer, Littlestar.Read More >>

The Digital Tip Jar: Is It Viable in the Ad Blocking Era?

Interestingly, a new twist on an alternative revenue generator has emerged: the democratized digital tip jar. Sites like Wikipedia have employed an online tip jar for years in the form of regular requests for donations from its users via PayPal, credit/debit cards, and other payment methods. But now a major player in the digital donations space-Flattr-is partnering with AdBlock Plus to offer Flattr Plus, a browser extension/app that enables users to remove online ads from sites they visit while also contributing a monthly payment in an amount they choose that will be distributed proportionally to publishers of the sites they surf. Read More >>

Is the Marketing Cloud Right for You?

In theory, marketing in 2016 should be a breeze, as companies have access to an unprecedented amount of data about customers, both current and future. But using the data to improve the customer experience requires the right tools. Enter marketing cloud software vendors, which offer solutions that promise marketers a more comprehensive way to reach customers. And yet, companies of all sizes are finding that choosing and using a marketing cloud platform is not a trivial matter, and obtaining and successfully implementing the right one could mean the difference between marketing success and marketing mediocrity.Read More >>

Globalizing Videos to Enrich Digital Experiences

Some people argue a video speaks louder and longer than text. While this might not always be true, videos fit nicely in top-notch digital experiences as dynamic and engaging components. Video creators know well they have to tap into several types of expertise to glue multiple layers of content together and define the winning combination of text, visuals, and sound. That challenge is actually replicated as many times as the number of international markets and audiences you want to target. Diversity plays out in such content which is no exception to globalization best practices.Read More >>

A Guide to Digital Experience Management for Nonprofit Organizations

Digital experience management (DXM) connotes the coming together of strategy, technology, and process to provide the True North of highly satisfying digital interactions to customers. This fundamental notion of DXM remains relevant across industries, including nonprofit organizations (nonprofits)-although your DXM priorities, approach, and techniques may vary based on your core mission and goals.Read More >>

Surveys Say Content Personalization and ROI Are Still Concerns

Savvy marketers realize that content marketing and personalization are two keys to engaging their target audience. A pair of recent surveys suggests that marketers know this, and yet also believe that measuring the results of their content marketing and personalization efforts is very challenging. Rapt Media's survey, "The Future of Content, Part II: Measuring Content Performance," shows that marketers have significant challenges gaining insights and measuring the ROI of their content marketing efforts.Read More >>

A Conversation with TrollBusters Founder, Dr. Michelle Ferrier

Now the Associate Dean for Innovation, Research/Creative Activity and Graduate Studies Scripps College of Communication at Ohio University, Dr. Ferrier's primary research focus is how best to address the specter of online harassment. She is also the founder of TrollBusters, a digital tool to combat online harassment against women journalists, bloggers, and publishers.Read More >>

5 Ways to Transform Your Customer Experience

With new business tools and technology popping up on an almost daily basis, many are asking whether it can truly help brands to deliver the perfect shopping experience and if technology for technology's sake delivers any real value to the consumer. While some tools and features may be a little over-the-top, here are five things you should definitely consider to assist your customers and ensure you don't get left behind.Read More >>
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