EContentMag.com RSS Feeds : All Articles

Marketing to Millennials: Social Media, Engagement, Interaction, and Immediacy

Mon, 06 Feb 2012 12:00:00 EST

Digital natives have a heightened expectation of immediacy in their desire to gain information and be able to react to it now. A key element in gaining and keeping the attention of this generation is to regularly modify and update your product and message. Don't be stagnant. Keep the message simple and to the point. Accustomed to the rapid evolution of the tools that they use, digital natives want something fresh from companies trying to market to them.

Streaming Super Bowl Sunday

Fri, 03 Feb 2012 12:00:00 EST

The Super Bowl is annually TV's biggest event. Last year, it drew 111 million viewers, making it the most-watched television program in history.This year, you don't even need a TV to see it.On Sunday, for the first time ever, the Super Bowl will be available to stream live. The game will be available live, on NFL.com and NBCsports.com.

Random House Keeping Ebooks in Libraries, Increasing Prices

Fri, 03 Feb 2012 12:00:00 EST

Random House, Inc. is allowing unrestricted access to all of its ebooks held in libraries, and the publisher will continue to do so, but with a price increase. The ebook prices Random House charges to library wholesalers are scheduled to increase effective March 1.

Twitter Expands Brand Pages to More Companies

Fri, 03 Feb 2012 12:00:00 EST

Twitter has announced another set of advertising partners who will feature branded profile pages, including NPR; NBC News; The Huffington Post; Al Jazeera; aNobii; and others.

NYT Co. Reports Revenue, Profits Drop, Digital Subscriptions Increase

Fri, 03 Feb 2012 12:00:00 EST

The New York Times Co. released its earnings report for 4Q 2011, which did not reflect the recent sale of its Regional Media Group (worth $150 million plus tax benefits). Operating profit fell $5 million from 4Q 2010 to $106.6 million, and revenues dropped to $643 million.

Zynga Builds Reward Advertising Into CityVille

Fri, 03 Feb 2012 12:00:00 EST

Zynga, Inc. has introduced a "reward advertising" program to its metropolis-construction game, CityVille, where players can earn energy by interacting with a sponsor. The program rolled out in December and includes sponsors like The Coca-Cola Co. and MasterCard.

Facebook's S-1: 845 Million Users, $3.7 Billion in Revenue

Thu, 02 Feb 2012 12:00:00 EST

Facebook filed a nearly 200-page S-1 statement to register with the U.S. Securities and Exchange Commission (SEC). In it, the company claims 845 million users, more than half of which (483 million) are daily active users, a 48% increase over Dec. 2010.

Class Action Suit Filed By Interns Against Hearst Corp.

Thu, 02 Feb 2012 12:00:00 EST

A woman from Brooklyn, N.Y., is suing Hearst Communications, Inc. for wages she says are owed to her and others who interned at Harper's Bazaar and other Hearst magazines, working 40-55 hours per week without any compensation.

Ebook Growth Slowing, Children's Hardcover Jumps

Thu, 02 Feb 2012 12:00:00 EST

The Association of American Publishers (AAP) released statistics that show ebook growth slowed somewhat in November, although it is still high overall. Ebooks are still up 65.9% over Nov. 2010. In the same November-to-November window, trade sales were down 3.5%.

Facebook Combines Apps With Action-Specific Ad Targeting

Wed, 01 Feb 2012 12:00:00 EST

Facebook added Open Graph to its Platform to bring action-specific ad targeting to advertisers. The goal of Open Graph is to deliver ads that, based on user activity on Facebook apps, are more relevant to users and thus more likely to generate sales.

Wall Street Journal Channeled Into YouTube

Wed, 01 Feb 2012 12:00:00 EST

The Wall Street Journal (WSJ) launched a YouTube channel that features content from its collection of video programming. The channel will showcase "Off Duty," a daily lifestyle show debuting Feb. 1 that is based on the section of the same name from WSJ Weekend.

Social Media and Serendipitous Reading

Wed, 01 Feb 2012 12:00:00 EST

Pew research from the University of Missouri shows that internet users often come across their news serendipitously while they are searching for other information or doing nonnews-related activities online, such as shopping or visiting social networking sites. This information is hardly surprising, but there are wider implications, for media outlets.

MusicRevolution Expands Free Royalty-Free Music Collection

Tue, 31 Jan 2012 12:00:00 EST

MusicRevolution, LLC expanded its collection of royalty-free music that is freely available via MP3 download at its website, www.musicrevolution.com. MusicRevolution is an online marketplace for production music that offers more than 16,000 tracks.

Atex Develops Content Hub to Provide Single View of Content, More Modes of Output

Tue, 31 Jan 2012 12:00:00 EST

Atex plans to introduce its new cloud-based content management solution, Content Hub, later this quarter. Content Hub will be able to connect to both Atex and non-Atex editorial systems and will deliver content across mobile, tablet, and desktop platforms.

AddressSearch.com Index Increases to 95 Million Email Addresses

Tue, 31 Jan 2012 12:00:00 EST

AddressSearch.com, a website helping users to reconnect with acquaintances through email, expanded its directory to include more than 95 million email records, which are freely available. The site's index has grown from 68 million entries in last 8 months, a 40% growth.

The Great Tablet Hope: Can the iPad Save the News Business?

Tue, 31 Jan 2012 12:00:00 EST

There seems little doubt that the advent of tablets, the ultimate media consumption device, had a positive impact on the news business. But until the Pew Research Center's Project for Excellence in Journalism, in collaboration with The Economist Group, released a study in October, the exact impact was mere speculation.

Peopleware: Content Industry Staffing News for the Week of January 30, 2012

Mon, 30 Jan 2012 12:00:00 EST

Bridgeline Digital, Inc. announced David Maffei has joined its team as senior vice president of business development. Apple named John Browett, CEO of Dixons, as its senior vice president of retail. Copyright Clearance Center appointed Roy S. Kaufman as the company's managing director of new ventures.

Yahoo! Scraps Unpopular Mobile Apps

Mon, 30 Jan 2012 12:00:00 EST

Yahoo! announced that it is pulling development and support for 10 of its less-popular mobile apps. While some of the apps are popular on the web and others were created for mobile users, consumers are not using them as much as Yahoo! would like.

Marketing to Millennials: Brand Recognition

Mon, 30 Jan 2012 12:00:00 EST

With the emergence of digital natives, companies are questioning how best to gain brand awareness with this sizable new group. As Celia Goodnow of the Seattle PI noted in her article "Millennials Thrive on Choice, Instant Results," Millennials are the second-largest generation in U.S. history after the Baby Boomers. They are coming into their own and companies want to determine how best to market to them and generate sales from them.

Teenagers Get Permission to Use Google+

Fri, 27 Jan 2012 12:00:00 EST

Google adjusted its age restrictions on its social network, Google+, to allow teenagers to create an account. Google had previously limited users to being 18 and over; the new cut-off at 13 is the same threshold as Facebook.

YouTube Gets Another Face-lift

Fri, 27 Jan 2012 12:00:00 EST

Following its homepage redesign in December, YouTube's Browse, Video Editor, and Video Manager pages are being nipped and tucked to bring them in line with the rebranding that Google has pushed out to many of its sites and products.

Bank of America Introduces Groupon-like Cash Rewards

Fri, 27 Jan 2012 12:00:00 EST

Bank of America Corp. plans to introduce a Groupon-like service to its customers, offering them online discounts based on their previous spending. Customers will receive offers through the bank's website; discounts will be awarded via monthly cash payments.

Joomla! CMS Revamped With Notifications, Better Search

Thu, 26 Jan 2012 12:00:00 EST

Open Source Matters, Inc.'s content management system, Joomla!, has been updated to include multi-database support with the addition of Microsoft SQL Server. Joomla! 2.5 also includes new features such as advanced search and automatic notification of Joomla! core and extension updates.

Mediaspectrum Boosts Adrenalin, Provides Better Ad Serving, Tracking

Thu, 26 Jan 2012 12:00:00 EST

Mediaspectrum, Inc. updated its Adrenalin content management product to provide better ad serving and tracking. Adrenalin 2.0 is a cloud-based platform that enables users to manage multimedia content, advertising, and subscriptions, and automates mobile news, publishing, and commerce for digital readership.

U.S. Mobile Ad Spending Booms: Up 89% in 2011

Thu, 26 Jan 2012 12:00:00 EST

eMarketer, Inc. released a report that estimates U.S. mobile advertisers spent $1.45 billion in 2011, up 89% from $769.6 billion in 2010. This year, U.S. mobile ad spending will grow another 80%, reaching $2.61 billion, the company predicts, in an upward trend that will not slow down.

Twitter Will Become Available in Right-to-Left Languages This Spring

Thu, 26 Jan 2012 12:00:00 EST

Twitter is adding right-to-left languages to the Twitter Translation Center, beginning with Arabic, Farsi, Hebrew, and Urdu. These four will become fully available later this spring; however, speakers of a language other than English are already able to tweet in their language of choice.

Netflix Recovers Subscribers, Will Back Out of DVD Business

Thu, 26 Jan 2012 12:00:00 EST

Netflix reported earnings of $41 million for 4Q 2011, or $0.73 per share, which is better than analysts expected the company to do after its difficult run in 3Q. Netflix's revenue rose 43% to $876 million, but overall, profits were down 13%.

You Probably Don't Have a Social Media Expert

Thu, 26 Jan 2012 12:00:00 EST

I don't have to tell you how the word "expert" is just a tad over used. You are probably cynical about social media experts without any help from me, but putting the snarky comments and jabs aside, let's talk about this seriously as I have some important points of considerations for you.An expert is someone that has mastered a topic and/or specialty. So while the world of social media continues to evolve, how can one accomplish mastery of something that isn't done evolving?

Mozy Unveils Stash, Allowing File Syncing Across Multiple Devices

Wed, 25 Jan 2012 12:00:00 EST

Mozy, an online data storage service from Decho Corp., added a new file-syncing feature, Stash, to its offering. Stash, currently in beta, allows users to back up and access files across their devices, from smartphones to tablets to computers.

Google Introduces "One Size Fits All" Privacy Policy

Wed, 25 Jan 2012 12:00:00 EST

Google is toggling its privacy policy and terms of service to introduce a new master document, stitching together the 70 policies that currently rule its many offerings. The new regulations will take effect on March 1. However, details about the new terms of service were not disclosed.