Content Marketing

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Heather Whaling, who founded the PR firm Geben at her dining room table in Columbus, Ohio, 9 years ago, is a longtime proponent of public relations (PR) professionals acting as technologists. "The majority of PR happens in and around online now," she says, pointing to how brands successfully leverage social media channels such as Snapchat and Facebook.

Posted Nov 09, 2018

This year's EContent 100 list includes companies that are changing with the times and some that are leading the charge. Find out which 100 companies made this year's list of companies that Matter Most in the Digital Content Industry.

Posted Nov 05, 2018

If you're interested in adding influencer marketing to your strategy this year but have questions about how to separate the real influencers from the frauds, we have five tips to help you vet your partners.

Posted Nov 02, 2018

Automation is everywhere. Whether you're checking out at the grocery store or calling your bank, automating the task is an option. New research from Quark and Information Today, Inc. says as more organizations seek to embrace digital transformation, they are turning to content automation as a way to deliver information quickly and effectively to their customers and employees. We interviewed Gavin Drake, Vice President of Marketing for Quark Software Inc. about the research and what it means for the digital content industry.

Posted Oct 31, 2018

Companies combine analytics with a content marketing platform to power unparalleled content experiences.

Posted Oct 30, 2018

The U.S. midterm elections are nearly upon us, and digital platforms like Google and Facebook are still figuring out how to deal with fake news. Learn more about how Google is addressing the credibility issue.

Posted Oct 29, 2018

Automation has infiltrated almost every area of business, but be wary of incorporating it too heavily into your content marketing efforts. Some tasks and processes need a little more hands-on attention.

Posted Oct 25, 2018

Google ranking factors study highlights big variations in search strategies for different niches.

Posted Oct 18, 2018

Overall, the pumpkin product obsession accounts for $361 million in US sales. So, what exactly can we learn from the success of pumpkin-spiced products and how it can relate to your seasonal strategies?

Posted Oct 18, 2018

Facebook's investment in Stories overall will certainly come at the cost of one platform: Snapchat. The past 10 years of social media analysis tells us that Stories, as a format, won't be appealing forever. Content formats come and go. So, the time is now to invest in Stories.

Posted Oct 12, 2018

Startup marketing can be a very complex endeavor. In order to get the most bang for your buck, you'll need to be patient, plan, revise, and research. There are only so many hours in the day and time management for new companies is extremely important.

Posted Oct 03, 2018

New report from Return Path and The Relevancy Group explores the impact of AI technology on email deliverability and effectiveness.

Posted Oct 02, 2018

Research from Clutch finds content marketing is still working, even when consumers are skeptical.

Posted Sep 28, 2018

Whether your goals are to make money, become internet famous, or spread the word about one of your favorite hobbies or pastimes, your blog can be a tool to accomplish your goals. If you want to be successful, you'll need to analyze things like market demand and your existing competition. But should you also take protective measures, like getting insurance for it?

Posted Sep 27, 2018

From Consumers to Creators: The Digital Lives of Black Consumers is the third in Nielsen's 2018 Diverse Intelligence Series, which has focused on the digital lives of multicultural consumers.

Posted Sep 26, 2018

A smart content strategy will ensure customers keep coming back. A well-executed strategy can be an incredible engagement tool that attracts consumers, grows your audience, and influences visitors to make a purchase. But finding the content that will speak best to your customers can be a challenge. Here are four quick and easy tips to help your marketing team spot the exact kind of content that will work best for your brand.

Posted Sep 21, 2018

Partnership will provide Taboola's clients with the Unbounce Landing Page Analyzer Tool to improve landing pages and convert more traffic.

Posted Sep 20, 2018

Can you imagine content tailored to hormones? Well, you should, because emotionally triggered marketing strategies are winning the trust of many and is the key to a virtual "buy button" in the brain. Here are a few of strategies to test in your own marketing campaigns.

Posted Sep 20, 2018

Adtaxi unveils data on consumer purchasing habits and influencer marketing.

Posted Sep 18, 2018

Evergreen content has long been a staple of content marketing strategies but with the rise of apps like Snapchat, time-limited content is making in-roads. Here are four reasons why you should invest in content that eventually disappears!

Posted Sep 14, 2018

New Integrated Marketing Edition unifies marketing organizations to improve cross-functional collaboration and ensure delivery of a consistent, relevant, and measurable content experience across all channels.

Posted Sep 13, 2018

A good creative brief is an integral part of any marketing campaign--that includes content marketing. Follow these rules to deliver a useful creative brief to your content team.

Posted Sep 12, 2018

SDL, a provider of global content management, translation, and customer experience, announced a strategic partnership with DivvyHQ, a provider of integrated content planning, to help global brands centrally plan, create, translate, and deliver marketing content.

Posted Sep 06, 2018

With the strategic acquisition of Inbox Pros, Trendline Interactive is now the clear leader in providing enterprise organizations with comprehensive, end-to-end email marketing services.

Posted Sep 06, 2018

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